Pharmacy team training is all about improving the customer experience and generating revenue for your pharmacy. It is about grasping new opportunities and being more productive as a team.
Pharmacies that are looking for new opportunities are turning to services, and there is a growing menu of private services on offer targeting an unmet need in their particular community - weight management, smoking cessation, mole screening and sore throat service are a few that spring to mind.
Services linked to products are another area, for example a men’s health service subsided by appropriate sales of OTC tamsulosin or PSA tests. In fact, if you turn your category listing into a service listing then most categories lend themselves to this model – a healthy eyes service, a pain clinic, a headlice advisory service. And when these services are marketed and packaged well, they become a new revenue stream for the pharmacy.
Pharmacy cuts are now a reality. But a pharmacy that serves its customers and finds new opportunities to deliver products and services to them will be profitable. And that means doing things differently.
Top tips to getting started
Pharmacy Training Awareness Week (March 6th-10th) is a great way to renew your focus on your team training.
- Think about what the opportunities and challenges are for delivering new services in your pharmacy
- Decide which members of your team you want to assign to a particular service and in what capacity
- Talk to them to get their thoughts so they feel involved and motivated
- Review the gaps in their knowledge and skills and look at what training they need
- Allocate training and carve out time for them to complete this
- Review the service from a sales perspective and get feedback from customers and staff to see how it can be developed and improved
- Reassess what further training and development is required to extend skills or get more staff members involved
To help you with this, we have designed an easy to follow process linked to each of the 5 pledge statements.
During the Pharmacy Training Awareness Week (March 6th-10th), we will take you through this process, releasing top tips, a video and a new tool to help you align training with business goals.